Friday, November 18, 2005

Hip-Hop Happenings

Spaide R.I.P.P.E.R. continues independent grind, but for how long?

The rapper voted RFT's Best Hip-Hop Artist of 2005 entertained music executives from Universal Music Group this past weekend.


November 7th, 2005--St. Louis, Missouri--Spaide R.I.P.P.E.R, the self proclaimed People's Champ of St. Louis, has shifted gears fast forward in pursuit of his major label aspirations. The dred-locked emcee, known for his profanity free lyrics, capped last week off by entertaining record executives from industry heavyweight Universal Music Group. The executives were in town to scout Spaide, among others, and were treated to a round of great music, courtesy of Spaide himself.
Spaide kicked off the weekend early, performing live at Nimmy Russell's Beautiful People's Club concert at Toxic last Thursday (Nov. 3rd), and followed the gig Friday night with an inspired performance at the newly crowned Arena Club (formerly the Limelight and the Animal House) in North St. Louis County. The concert at the Arena was geared toward the teenage crowd and including performances by Riverfront Records/Capitol Records’ Ruka Puff and The Label/Asylum/Warner Brothers’ rapper Potzee. Unsigned rapper Baby Huey, who was featured in The Source Magazine awhile back, also performed.
The show at the Arena was witnessed by the Universal execs, from their perched backstage. The execs were greeted by an enthusiastic crowd of Spaide followers and left with an "Always" t-shirt from the Spaide R.I.P.P.E.R. camp. “Always” is the name of Spaide's lead single that has been picking up quality spins at KATZ's 100. 3 The Beat in recent weeks.
An accompany video for the single will be released before the year is out, as will Spaide's new album This Herre City, pending any major developments with the Universal conglomerate. The rapper is represented locally by music imprint Hassle Life, Inc.

No Luv Entertainment Set To Release 3 EP's before year is out

The label wants to release genre specific extra long plays to attract more fans to it's sound dubbed 'Gangsta Gutta Music'

November 7th, 2005--St. Louis, Missouri--No Luv Entertainment, a label former Riverfront Times music editor Jordan Harper tabbed as the "post Nelly sound of St. Louis hip-hop" has announced the planned release of three extra long plays before the year 2005 is out.
According to label head, 7even Figgas, the company plans to release genre specific EP's geared toward the "streets", the strip clubs and college radio.
"What we've learned from our two prior releases (2004's Gangsta Gutta and this year's 90 Days of Hell) is that we have to expand our audience and take a more grassroots approach into attracting fans," 7even Figgas said. "We are going to put out genre specific concept albums with no more than six or seven songs on them to give fans a chance to hear our music without being overwhelmed with a lot of material. By spoon-feeding them the material, we're hoping to create an hunger for more, which will allow us to push units in for our releases in 2006."
The plan now is to release the street oriented album No Luv Entertainment/Renegade Productions Presents... The River City Bandits...Robbing Peter to Pay Paul by The River City Bandits.
The River City Bandits, 7even Figgas said, is a combination of No Luv artists and affiliates who have banned together under one group name to push the label forward. The crew will record the three albums under the RCB name.
"We have a unique sound," 7even Figgas said about No Luv's approach to music, dubbed "Gangsta Gutta Music" by No Luv themselves. Gangsta gutta' music, 7even Figgas said, is an emerging genre that combines West Coast gangster bravado and Bay Area mob music with Down South crunk music, Midwest Swing party music and East Coast grittiness.
Aggressive in it's approach, gangsta gutta music eschews the bang bang shoot 'em up of gangster rap for a more realistic approach of being from 'the gutta'. "To best bring out that sound, we need everyone associated with our label to combine their talent, resources and energy to promote that sound."
The second release will take a page from the Mike Jones book of marketing and aim straight for shake joint patrons and their employees, err, dancers. The EP, entitled Throw Dat Azz Back, will serve as an anthem for those of who frequent the various adult entertainment centers throughout the United States.
The last of the three EP's will be the seven song party themed Crash Da Party. The concept album will focus on the joys of having a good party come to a crashing end by a few undesirables, ala The River City Bandits. That release will be aimed at the college radio crowd, 7even Figgas said, as No Luv is in preliminary plans to schedule a college spring tour in 2006 throughout the Midwest region and down South.

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